The Direct-to-Consumer Buyer will be responsible for managing and driving all aspects of the business for all Samsonite Brand shop sites, marketplace sites and owned retail stores. In this role, the buyer will create, implement and execute short term and long-term strategies for each channel to maximize sales, profit and continued future growth. The buyer will develop market leading product assortments across all categories to enhance the perception of Samsonite and Samsonite's family of brands in the region with the goal to deliver products that excite and exceed consumer needs. The DTC buyer will also be responsible for establishing and maintaining clear product segmentation across all channels of distribution in the region for maximum sales and profit optimization. You will work four days onsite and one day remote, weekly.
Responsible for delivering and exceeding sales and profit targets for all Samsonite brand shops and marketplace sites.
Create and maintain a comprehensive product assortment across all categories to target all types of consumers and needs for each site under your responsibility.
Manage the promotional cadence and pricing strategy for both on-site and in-store
Partner with all DTC department leaders to drive all aspects of the business for short term success and long-term growth: eCommerce Marketing Team, Retail Marketing, Store Allocations, Store Operations and Finance.
Build and maintain seasonal category product plans to ensure internal alignment on product segmentation by brand. Lead seasonal Line Review Meetings with the DTC Senior Management Team - gain alignment and support for upcoming assortments and segmentation.
Lead weekly business reviews at weekly staff meetings with the DTC team: provide detailed analysis of each business including upcoming promotional cadence, sales and margin forecasts and additional updates relevant for the group.
Partner with the eCommerce Marketing team to align on upcoming product launches, home page assets, promotional cadence, site merchandising and daily maintenance for each site.
Build and maintain strong working relationships with key internal departments that influence the DTC business: Finance, Planning & Purchasing, Forecasting & Inventory, Design, Product Marketing, Sourcing & Costing, Sales and IT.