Manager, Marketing Operations - Remote (Finance)
Description
Join a purpose-driven team at Vitalant, where our mission to save and improve lives through blood donation fuels everything we do. We're searching for a Marketing Operations Manager to play a pivotal role in advancing our life-saving mission. In this highly collaborative and cross-functional role, you'll lead marketing operations processes that drive results and empower our teams to deliver impactful campaigns. You'll manage and optimize our marketing automation platforms, ensuring seamless and efficient omnichannel communications that connect with stakeholders. If you're passionate about making a difference and thrive on program management, communication, and data-driven strategies, we'd love to hear from you!
What to Expect
Schedule: Monday - Friday
This position can work from a remote at-home office anywhere in the United States
Our comprehensive total rewards support you, your family, and your future with:
- Medical, dental, and vision insurance
- 401K + 5% company match
- Tuition assistance up to $5k per year
- Free basic life and AD&D insurance
- Free short-and-long-term disability insurance
- Paid time off
- Employee Resource Groups
- Recognition and perks
- Champion the marketing database, ensuring top-notch data quality, hygiene, and standardization.
- Implement marketing operations processes with precision and consistency.
- Maintain and enhance best practices for seamless program, channel, and campaign management and analysis.
- Identify opportunities to streamline workflows, reducing manual processes and boosting team efficiency.
- Lead the contact strategy change management process, documenting and communicating segmentation and process updates.
- Share insights and analysis through clear, compelling presentations tailored to diverse audiences.
Requirements
Knowledge/ Education
Bachelor's degree or equivalent combination of education and experience required.
Licenses/ Certifications
- Eloqua Certification preferred.
- Google Analytics certification preferred.
- Five years of related experience required.
- Four years' experience using a marketing automation system (Eloqua, Adobe Campaign/Marketing Cloud, Salesforce, Marketo, HubSpot) including both campaign creation and result reporting through Eloqua Insight required.
- Experience in both creative and relational database programming to support digital marketing channels such as email, SMS, digital display, Web sites and forms required.
- Healthcare industry experience preferred.
- Two years' experience using Google Analytics preferred.
- Two years' experience using reporting systems such as MS Power BI preferred.
- Must possess the skills and abilities to successfully perform all assigned duties and responsibilities.
- Must be able to maintain confidentiality.
- Strong operational skills and experience.
- Must have experience maintaining processes for complex marketing organizations.
- Exceptional problem-solving skills and an ability to work closely with marketing strategy and technical stakeholders.
- Strong analytical, statistical, and personal organization skills.
- Able to organize, prioritize, and execute a variable workload and multiple priorities.
- Effective oral and written business communication skills.
- Ability to work in a team environment and participate as an active member of the team.
Summary
About Us
Vitalant is one of the nation's largest nonprofit blood and biotherapies healthcare organizations, providing hospitals and patients across the U.S. a safe blood supply, specialized laboratory services, transfusion medicine expertise and world-renowned research. We have a network of 115 donation centers across the U.S. and host approximately 60,000 bl ood drives annually. Vitalant provides blood and special services to patients in more than 900 hospitals across the U.S. where millions of people depend on blood donations from our generous donors.
Vitalant is committed to fostering a diverse and inclusive workplace built on a foundation of respect, integrity, teamwork, and excellence. Through our DEI strategic plan, we create opportunities for employees of all backgrounds to feel valued, seen and heard. We believe this mission drives creativity and innovation, as employees experience an environment conducive to personal growth and career development.
EEO/Minorities/Females/Disabled/Veterans
Our organization is an equal employment/affirmative action employer. If you need accommodation for any part of the employment process because of a medical condition or disability, please send an e-mail to Careers@vitalant.org to let us know the nature of your request.
For more EEO information about applicant rights click here
