Director of Brand & Trade Marketing (Marketing)
At Curio Wellness, we empower people to thrive by adapting plant nature to human nature. We are committed to transforming the conversation around cannabis, fostering a deeper understanding of its benefits, and ensuring that every product we offer meets the highest standards.
Be bold. Be exceptional. Be well.
SUMMARY:
The Director of Brand and Trade Marketing is responsible for providing expertise and leadership to define and implement marketing strategies for our full line of products as well as brand campaigns that speak directly to existing and curious cannabis consumers. The Director will collaborate closely with the Sales team to ensure that marketing initiatives support the companys revenue growth and market-share targets while communicating the core value of the brand and corporate mission. The Director will also be responsible for leading all Trade Marketing activities across Maryland, Missouri and our licensing partners in other states. The director will oversee a team of full-time and part time field marketing associates in multiple states to ensure flawless execution of all popup activities, in-dispensary merchandising and event support.
The ideal candidate will have a strong background in CPG marketing with experience in regulated industries, preferably cannabis. This role requires a strategic thinker who can navigate the unique compliance challenges of the cannabis space while building compelling brand and product narratives and effective trade marketing programs.
ESSENTIAL DUTIES AND RESPONSIBILITIES: include the following. Other duties may be assigned.
Partner with Marketing VP to develop and execute comprehensive marketing strategies that drive customer preference for Curio Wellness and Far & Dotter brands
Assure all sales goals are met through clear and actionable omnichannel communications
Lead brand and product positioning and messaging across all retail and wholesale channels
Manage marketing budget and analyze ROI on all initiatives
Collaborate with the Sales, Product Development, Cultivation and Manufacturing, teams to understand product launch schedules and develop marketing strategies to support
Collaborate with Advertising and Media agency partners to develop executions that meet or exceed all sales and brand awareness goals.
Design and implement impactful trade marketing programs to drive product adoption and sell-through at dispensaries and retail partners
Develop retail merchandising strategies, point-of-sale materials and budtender education programs
Create and manage promotional calendars, including seasonal campaigns and product launches
Build strong relationships with key dispensary partners and develop and implement co-marketing campaigns
Ensure all trade marketing materials comply with state and local regulations
Use data and reports to make evidence-based decisions
Regularly produce and present plans and strategies and results to senior leadership
Stay up to date on latest technologies and marketing best practices
Operates with a high level of professionalism and integrity, including dealing with confidential information
Must understand and comply with the rules, regulations, policies, and procedures of Curio Wellness
