CONTRACT - Loyalty Programs Marketing Coordinator (Finance)
Nintendo of America Inc.
About Nintendo of America: From the launch of the Nintendo Entertainment System™ more than 30 years ago, Nintendo's mission has been to create smiles through unique entertainment experiences. Here at Nintendo of America Inc., we deliver on this mission by partnering closely with Nintendo Co., Ltd., to bring Nintendo's iconic and cherished franchises including Mario™, Donkey Kong™, The Legend of Zelda™, Metroid™, Animal Crossing™, Pikmin™ and Splatoon™ across the Americas through our video games, hardware systems, and collaborations with partners on a range of other entertainment initiatives like feature films and theme parks.
Based in Redmond, Wash., Nintendo of America serves as headquarters for Nintendo's operations in the Americas. We are an equal opportunity employer offering a welcoming and inclusive environment in service to one another, our products, and the diverse consumers and communities we call home. For more information about Nintendo, please visit the company's website at https://www.nintendo.com/ .
Team Summary: Within the Digital Marketing department, the CRM/Loyalty team is comprised of four functions - E-mail Marketing, Nintendo Switch News, My Nintendo and Nintendo Switch Online (NSO). We strive to develop relationships with our consumers through direct-to-consumer communication and other programs that lead to long term consumer engagement and value. Responsibilities of our team include:
- Strategy, planning and execution of our direct-to-consumer e-mail communications.
- Content planning and creation for the on-device Nintendo Switch News channel.
- Management of the My Nintendo program and continuous development of new loyalty initiatives to drive Nintendo Account creation and value.
- Management of Nintendo Switch Online ongoing operations and driving the program's business objectives, priorities, and execution
** This is a CONTRACT position
DESCRIPTION OF DUTIES:
- Provides support and coordination of content for the Nintendo Switch Online and My Nintendo programs including - but not limited to - the Nintendo Switch Online direct-to-consumer marketing channel, My Nintendo website, loyalty program rewards, My Nintendo promotional events and sweepstakes, and general Nintendo Account initiatives.
- Day-to-day operations and tasks involved with preparing consumer-facing content on Nintendo Switch Online direct-to-consumer marketing channel, My Nintendo website (i.e. News/Notification, Reward Pages, Mission details, etc.) to ensure on-time and error-free content publishing
- Collaborate with creatives (copy, design, videos), product managers, localization, legal, QA to drive high quality contents that are on brand, error-free, and in alignment with the strategic direction.
- Coordinate the content delivery from start to finish.
- Own your content quality, performance, and timely delivery
- Create mock-ups for legal and stakeholder review.
- Register contents via CMS.
- Think strategically to find opportunities to improve KPI and meet business goals
- Maintains records of communications/documents related to various active, inactive, and completed cross-departmental projects.
- Coordinates and works on special projects and other duties as assigned.
