Kleenex Brand Manager (Marketing)
Kleenex Brand Manager
Job Description
You're not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you'll help us deliver better care for billions of people around the world. It starts with YOU.
As the Kleenex® Brand Manager – Content & Connections for Kimberly-Clark's North America Kleenex® business, you will drive consumer love, strong brand equity, and effective media execution for the Kleenex® brand. This role reports to the Kleenex® Content & Connections Leader (Senior Brand Manager) in the Chicago Commercial Center with a hybrid work arrangement. Key cross functionals you'll partner with closely include sector and business unit management, omnichannel & customer development teams, agency partners, insights, analytics, media strategy, marketing operations, social media, and community management.
In this role, you will:
Play a leading role in solidifying the marketplace position and marketing plans for Kleenex®.
Develop and execute marketing plans that drive brand relevancy, achieve financial objectives, and align with brand strategies. You'll participate in annual operating plans and collaborate closely with Kleenex® agencies and cross-functional teams.
Oversee media execution, including budget sufficiency, strategy, tactical planning, and ongoing management of flowcharts.
Deliver best-in-class creative across PESO channels for both national and retailer-specific plans. Ensure consistency in messaging and look & feel, tailoring content to engage consumers effectively at each stage of the customer journey.
Champion the Kleenex® brand in culture strategy, holistic planning, and execution to drive mental availability and consumer affinity. You'll break through the noise and make Kleenex® a part of the cultural zeitgeist.
Ignite a data-led and consumer-focused mindset across the Kleenex® team and IAT by analyzing consumer data, market share, and media analytics. You'll track performance, optimize strategies, and drive insights to continuously evolve Kleenex® plans and creatives.
Collaborate with S&I and Brand counterparts to drive clarity and build a strong portfolio and claims strategy for the brand, participating when necessary in the IMF stage gate process.
Champion a holistic search strategy for Kleenex® by driving action and accountability for excellence across paid and organic search. You'll improve the consumer experience, minimize overlaps, and enhance ROIs.
Provide regular coaching and support the development of the Senior Associate Brand Manager.
About Us
Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn't exist without talented professionals, like you.
At Kimberly-Clark, you'll be part of the best team committed to driving innovation, growth and impact. We're founded on more than 150 years of market leadership, and we're always looking for new and better ways to perform – so there's your open door of opportunity. It's all here for you at Kimberly-Clark.
Led by Purpose. Driven by You.
About You
You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we're constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you'll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
In all of our professional roles, you'll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:
Bachelor's Degree in Marketing/Business related field; MBA preferred.
7+ years of prior marketing/brand management experience.
High familiarity with brand development planning, innovation, and creative ideation processes.
History of demonstrated success in the development and execution of brand marketing plans.
Strong analytical, decision making, influence, and compelling communication skills.
Experience developing digital marketing strategy and activation plans to deliver effective personalization.
Demonstrated capability to make tough, informed decisions quickly to keep performance on track.
Entrepreneur can-do attitude to find ways to break down growth barriers and navigate and perform in changing circumstances.
Demonstrated positive energy to effectively represent brand internally and externally.
Previous team leadership and/or formal coaching/mentoring accountability.
Demonstrated capability of building a strong, positive, winning, and caring team culture and build talent.
Experience building authentic connections through culture is a plus.
Total Benefits
Here are just a few of the benefits you'd enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com.
Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.
To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
In the meantime, please check out the careers website.
And finally, the fine print….
For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.
The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.
Veterans and members of the Reserve and Guard are highly encouraged to apply.
Kimberly-Clark will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clark's applicable mobility policies. The benefits/policy provided will be decided at Kimberly-Clark's sole discretion.
#LI-Hybrid
Salary Range: 140,320 – 173,360 USD
At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.
Primary Location
Chicago Commercial CenterAdditional Locations
Worker Type
EmployeeWorker Sub-Type
RegularTime Type
Full time